Case Study
Competitive research in 4 minutes.
Built solo from concept to launch in 10 weeks — an AI engine for strategy, ICP, and positioning.
The Problem
Manual competitive research takes 2–3 hours per company.
Product marketers and founders don't have that time. I was doing this research myself — companies like Cleo AI, Perplexity, BILL, Marqeta, Apple Card — and knew it could be automated.
Open 10+ tabs per company
Copy-paste into docs and spreadsheets
Manually structure Lean Canvas, ICP, positioning
Repeat for every competitor
What It Does
Company in, strategy out.
01
Input
Enter a company name or URL
02
3 AI Agents
Company Research Agent, ICP Agent, and Positioning Agent run in parallel
03
Output
Lean Canvas, ICP personas, and positioning framework — in ~4 minutes
01
Input
Enter a company name or URL
02
3 AI Agents
Company Research Agent, ICP Agent, and Positioning Agent run in parallel
03
Output
Lean Canvas, ICP personas, and positioning framework — in ~4 minutes
How I Built It
Claude Code as my co-engineer.
From the first commit to production deployment, every line reviewed by AI. I used Claude Code to build both the Next.js frontend and the FastAPI backend — shipping features in hours that would take days solo.
Tech Stack
GTM as a Solo Operator
No marketing team. No budget. Just strategy and execution.
Product positioning
Identified beachhead ICP and defined positioning against manual research workflows and general-purpose AI tools.
Distribution strategy
LinkedIn as primary channel. Organic content showing real research outputs to build credibility before asking for signups.
Analytics from day one
PostHog instrumented from the first deploy. Every research run, every conversion funnel step — measured.
Cost-conscious pricing
3 free research runs per month. Each run costs ~$0.40 in API calls. Built the economics to sustain as a solo operator.
Product positioning
Identified beachhead ICP and defined positioning against manual research workflows and general-purpose AI tools.
Distribution strategy
LinkedIn as primary channel. Organic content showing real research outputs to build credibility before asking for signups.
Analytics from day one
PostHog instrumented from the first deploy. Every research run, every conversion funnel step — measured.
Cost-conscious pricing
3 free research runs per month. Each run costs ~$0.40 in API calls. Built the economics to sustain as a solo operator.
Try it yourself.
Get competitive research and positioning for any company in 4 minutes.
Visit Swellpulse →